Law Firms · Web Design
Websites for law firms
For most firms the site is not a brochure. It is the moment someone decides whether to trust you with the worst month of their life.
Your visitor is not browsing
Most legal clients arrive at a firm site in a bad state: after an accident, a diagnosis, a filing, a death in the family. They are not evaluating your design. They are trying to work out, quickly, whether you are real, whether you handle their exact problem, and whether calling you will make the situation better or worse.
That reframes every design decision. The phone number is not a footer detail. The attorney photograph is not decoration. It is the single most important image on the site, because people hire a person, not a firm. And anything that adds a second of doubt or a second of load time is costing you a call from someone who will simply ring the next firm.
What actually gets read
Across legal sites the same pattern shows up: attorney bios and the specific practice-area page are far and away the most-visited pages, and the beautifully written homepage is mostly a hallway people walk through.
So we spend the effort where the attention goes. Real bios with real credentials and a real photograph, not stock. Practice-area pages that answer what it costs, how long it takes and what happens first. Results and credentials presented in whatever form your bar rules permit. The homepage exists to route people to those pages fast.
Speed is a budget line, not a nicety
Firms buying legal keywords are paying some of the highest costs per click in any industry. Every visitor who leaves before the page becomes usable is that money spent for nothing, and unlike most industries, you can put a dollar figure on it.
We build static and serve from a CDN so the page is there immediately, including on a phone with poor signal in a hospital car park. For a firm running paid search, the speed work frequently pays for the site out of wasted ad spend alone.
Compliance is a design constraint
Attorney advertising is regulated, and the rules differ by state: what results you may cite, what disclaimers must appear and where, whether "specialist" may be used, and whether some pages need review before going live.
We treat that as a design input rather than a legal review, the way we would treat any other requirement. Tell us what your jurisdiction and your firm require and we build inside it. What we will not do is invent a compliance opinion. That part is yours or your bar counsel’s.
Questions
Law Firms: common questions
Do you only work with Florida firms?
No. Website projects run fine remotely and we work with firms outside Florida. Our local search work is Tampa Bay; the build itself is not geographically constrained.
Can you migrate us off a legal-industry platform?
Usually yes, and it is worth checking who owns what before you start. Some legal marketing platforms retain the site, the domain or the content. We will map every existing URL to a new one so the rankings survive the move.
How many practice-area pages do we need?
One for each area you genuinely want cases in, and none for the areas you take reluctantly. A page for an area you do not want is a page that generates calls you will decline.
What does a law firm website cost?
Most land between $5,000 and $15,000 depending on the number of attorneys and practice areas, and how much of the writing we do. Fixed quote before anything starts.
Scope
Industry search terms are contested nationally, not locally, so this is a twelve-month investment rather than a quick win. We are straightforward about that. If you are a Tampa Bay business, the city pages will produce enquiries a good deal sooner.
Taking new projects
Let’s look at your firm’s site
Send us the current site and the practice areas you want more cases in. Fixed quote, and an honest read on whether a rebuild is even the right spend.